by Karlene Lukovitz
To support the debut of its new Skyy Infusions Moscato Grape variety, Skyy Vodka has launched a campaign that combines an art-gallery theme and … Read the whole story
by Steve McClellan
Amidst all the discussion of fully integrated marketing strategies, some are predicting the demise of stand-alone specialist shops, such as social media and digital … Read the whole story
by Karl Greenberg
The company also had success with its integrated "Bobbi Brown" content at eponymous retail spaces at Macy's stores. Jennifer Kasper, VP of digital media … Read the whole story
by Gavin O'Malley
To keep up with growing demand from Madison Avenue, the social marketing consultants at Likeable Media have debuted a media and planning department. Dubbed … Read the whole story
by Laurie Sullivan
Marketers continue to view Google+ as a fledgling network requiring experimentation, although the company released a revamped social application for Android that integrates with … Read the whole story
by Tanya Gazdik
Miller64 is launching "GO64," a summer-long initiative that will include local events, celebrity appearances, giveaways and social media. The program officially kicks off June … Read the whole story
by Karl Greenberg
The five-week effort -- a decade per week -- combines Vespa's own creative input around what was happening in the transportation, pop and cultural … Read the whole story
by Aaron Baar
"[Director Garth Davis] had a personal experience with the Sony 4K Ultra HD TV at the Sundance Film Festival, and a creative vision to … Read the whole story
by Karl Greenberg
Henry Bzeih, Kia Motors America's chief tech strategist, says that while the smartphone and app technology exists for marketers to make offers based on … Read the whole story
by Sarah Mahoney
"Once again, it's showing how this bigger man is just not treated equally," CEO David Levin tells Marketing Daily. "So he's not a hunky … Read the whole story
COMMENTARY
by Amy Corr, Staff Writer
In Amsterdam, a spring fashion lookbook was transformed into an extreme cookbook, full of recipes using street-legal drugs. The agency Arnold Amsterdam created "Baked" … Read the whole story
COMMENTARY
by Bryan Boettger
Let your nemesis wax philosophically on how the Yahoo/Tumblr deal is bad for users. Or, let her calculate the projected advertising inventory and how … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
DocuSign wanted to use third-party validation from customers to capture thought leadership and brand awareness, and build an online community around a target audience. … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
For most of us the real everyday mobile media is when we see something astonishing that we want to record or share. That is … Read the whole story
COMMENTARY
by David Goetzl
A second era of social marketing continues to emerge. If the first was about attracting followers and likers, Social Media 2.0 is increasingly about … Read the whole story