While regulators, legislators and activists wring their hands about social media advertising and privacy issues, one important group -- teenagers, a.k.a. "the future" -- don't seem to be particularly bothered … Read the whole story
To support the debut of its new Skyy Infusions Moscato Grape variety, Skyy Vodka has launched a campaign that combines an art-gallery theme and … Read the whole story
Amidst all the discussion of fully integrated marketing strategies, some are predicting the demise of stand-alone specialist shops, such as social media and digital … Read the whole story
The company also had success with its integrated "Bobbi Brown" content at eponymous retail spaces at Macy's stores. Jennifer Kasper, VP of digital media … Read the whole story
To keep up with growing demand from Madison Avenue, the social marketing consultants at Likeable Media have debuted a media and planning department. Dubbed … Read the whole story
Marketers continue to view Google+ as a fledgling network requiring experimentation, although the company released a revamped social application for Android that integrates with … Read the whole story
Miller64 is launching "GO64," a summer-long initiative that will include local events, celebrity appearances, giveaways and social media. The program officially kicks off June … Read the whole story
The five-week effort -- a decade per week -- combines Vespa's own creative input around what was happening in the transportation, pop and cultural … Read the whole story
"[Director Garth Davis] had a personal experience with the Sony 4K Ultra HD TV at the Sundance Film Festival, and a creative vision to … Read the whole story
Henry Bzeih, Kia Motors America's chief tech strategist, says that while the smartphone and app technology exists for marketers to make offers based on … Read the whole story
"Once again, it's showing how this bigger man is just not treated equally," CEO David Levin tells Marketing Daily. "So he's not a hunky … Read the whole story
In Amsterdam, a spring fashion lookbook was transformed into an extreme cookbook, full of recipes using street-legal drugs. The agency Arnold Amsterdam created "Baked" … Read the whole story
Let your nemesis wax philosophically on how the Yahoo/Tumblr deal is bad for users. Or, let her calculate the projected advertising inventory and how … Read the whole story
DocuSign wanted to use third-party validation from customers to capture thought leadership and brand awareness, and build an online community around a target audience. … Read the whole story
For most of us the real everyday mobile media is when we see something astonishing that we want to record or share. That is … Read the whole story
A second era of social marketing continues to emerge. If the first was about attracting followers and likers, Social Media 2.0 is increasingly about … Read the whole story