The Social Graf
by Erik Sass, Staff Writer
Moms are more likely to share online content on social media, according to a new survey of over 200,000 mothers ages 25-54 by ShareThis and Digitas, examining the behaviors of … Read the whole story
by Laurie Sullivan
Twitter began testing a lead generation tool Wednesday in its tweet stream that resembles a cross between a daily deal alert and call-to-action ad … Read the whole story
by Tanya Gazdik
Just in time for the Crowne Plaza Invitational at Colonial tournament this week, Crowne Plaza Hotels & Resorts has partnered with the PGA Tour … Read the whole story
by Steve McClellan
Amidst all the discussion of fully integrated marketing strategies, some are predicting the demise of stand-alone specialist shops, such as social media and digital … Read the whole story
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by Gavin O'Malley
Viacom Media Networks unveiled its findings from "When Networks Network: TV Gets Social" -- some new multicountry research on the interplay between TV and … Read the whole story
by Karl Greenberg
Henry Bzeih, Kia Motors America's chief tech strategist, says that while the smartphone and app technology exists for marketers to make offers based on … Read the whole story
by Karlene Lukovitz
NBTY CMO Katia Facchetti cites recent Nielsen and SymphonyIRI data that respectively confirm that the nutrition/energy bar category is growing at double-digit rates, and … Read the whole story
by Karl Greenberg
Chrysler LLC's Dodge, which has category-exclusive sponsorship of the "Defiance" TV show and online game for PC, PlayStation 3, and Xbox 360, is extending … Read the whole story
COMMENTARY
by David Goetzl
A second era of social marketing continues to emerge. If the first was about attracting followers and likers, Social Media 2.0 is increasingly about … Read the whole story