The Social Graf
by Erik Sass, Staff Writer
Even though children below age 13 aren't supposedly allowed on most social media sites, 67% of Australian "tweens" (kids ages 8-12) are socializing online, according to a new study by … Read the whole story
by Laurie Sullivan
Twitter began testing a lead generation tool Wednesday in its tweet stream that resembles a cross between a daily deal alert and call-to-action ad … Read the whole story
by Steve McClellan
Publicis Groupe's MediaVest has created a massive database designed to help clients better understand, communicate with and market to consumer communities. A key issue … Read the whole story
by Laurie Sullivan
Several companies, from PepsiCo to 1-800-Flowers, tap data to drive new product and service innovations. At PepsiCo, data doesn't drive marketing; it acts as … Read the whole story
-
by Joe Mandese
Demand for network TV advertising, which had been lagging so far this year, surged in April thanks largely to March Madness. While much of … Read the whole story
by Karlene Lukovitz
The "1D VIP Tour Correspondent" (Kylie Keene of Portland, Maine) was selected through a contest that generated big buzz across 1D fan sites and … Read the whole story
by Sarah Mahoney
With tax evasion and third-world factory collapses dominating headlines, a study on the role of corporate responsibility programs shows that consumers are more inclined … Read the whole story
by Karl Greenberg
The effort talks about specific Ford technology, while furthering the brand position evinced by its "Go Further" tag. Central to the effort are 15-, … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
Now that the 50+market is truly engaged with Facebook and Pinterest, entire subset of the media and marketing business has effectively sprouted from Mark … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Courtney Eckerle tells us how Sony Electronics' social media team turned an outside social movement and a large internal campaign into a charitable campaign that … Read the whole story