The Social Graf
by Erik Sass, Staff Writer
Surely the only thing more humiliating than being dumped is being dumped in public -- especially if there is a record of it that will live online forever. That is … Read the whole story
by Steve McClellan
Publicis Groupe's MediaVest has created a massive database designed to help clients better understand, communicate with and market to consumer communities. A key issue … Read the whole story
by Sarah Mahoney
With tax evasion and third-world factory collapses dominating headlines, a study on the role of corporate responsibility programs shows that consumers are more inclined … Read the whole story
by Laurie Sullivan
Several companies, from PepsiCo to 1-800-Flowers, tap data to drive new product and service innovations. At PepsiCo, data doesn't drive marketing; it acts as … Read the whole story
by Karl Greenberg
The effort talks about specific Ford technology, while furthering the brand position evinced by its "Go Further" tag. Central to the effort are 15-, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Courtney Eckerle tells us how Sony Electronics' social media team turned an outside social movement and a large internal campaign into a charitable campaign that … Read the whole story
COMMENTARY
by Catharine P. Taylor
Sometimes, when you're the writer of a weekly social media column, you just have to thank the heavens for dropping a beautiful column idea … Read the whole story
COMMENTARY
by David Goetzl
For all those waiting for the promise of interactive TV advertising to be fulfilled, shift focus from the remote control to the mobile device. … Read the whole story