The Social Graf
by Erik Sass, Staff Writer
Marketers think Facebook is an important advertising platform, but they also doubt the effectiveness of their efforts on the world's largest social network, according to a new survey of 3,000 … Read the whole story
by Karl Greenberg
The site, via digital agency Sanborn Media Factory, uses a tile-style format that in addition to streaming such team and match content as game … Read the whole story
by Gavin O'Malley
Enticed by higher ad rates and better viewer engagement, BuzzFeed is taking its video strategy to the next level. It is launching a social … Read the whole story
by Laurie Sullivan
Blekko cofounder Rich Skrenta integrated features from its tablet app izik to make the desktop search engine look and feel more like a mobile … Read the whole story
by Karlene Lukovitz
Overall, video sharing in the alcohol sector increased 1,593% from Q4 2012 to Q1 2013, but 97% of the total alcohol-ad shares across the … Read the whole story
by Wayne Friedman
Looking to push the focus to the "primary" screen, Dish Network has started a social media app connected to its Hopper DVR unit. The … Read the whole story
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by Amy Corr
Socialbakers hired James Bodha as chief financial officer. Read the whole story
COMMENTARY
by Omar Tawakol
We need a new social contract -- one where ads can be relevant without the threat of an invasion of privacy. In order to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Only 37% of the 92% of marketers running ads on Facebook believe their advertising is effective, according to Jennifer Slegg, citing the 2013 Social Media … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new study by the Urban Land Institute and Lachman Associates, Generation Y thoroughly enjoys shopping and frequently visits most types of … Read the whole story
COMMENTARY
by John Bryson
The role of social media for business is rapidly evolving. Through 2010, most companies were just using social channels for marketing. This was the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Twitter recently forged deals with A+E, ESPN, and Turner Sports that would promote TV content with short-form six-second videos attached to the tweet conversations. … Read the whole story