The Social Graf
by Erik Sass, Staff Writer
Media types have been geekily excited for some time about the "second screen" phenomenon, in which viewers use a computer or mobile device to post social content and interact with … Read the whole story
by Karl Greenberg
Volvo is boosting the digital portion of its U.S. media spend by 40% this year. A chunk of that is going to a social … Read the whole story
by Wayne Friedman
Looking to push the focus to the "primary" screen, Dish Network has started a social media app connected to its Hopper DVR unit. The … Read the whole story
by Karlene Lukovitz
Kraft Foods' Country Time Lemonade has launched a "Great American Lemonade Stand-Tacular" Facebook-based campaign designed to help kids and their parents build a "world-class" … Read the whole story
by Karl Greenberg
It's about the platform, baby. Engaging Millennials in world peace means getting them to Facebook, Instagram and other points of digital society to pony … Read the whole story
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by Joe Mandese
Local TV, radio and newspaper Web site ad network operator WorldNow has signed an exclusive three-year agreement with Shareablee to provide "social analytics" to … Read the whole story
COMMENTARY
by Drew Neisser
The point of this story is to share with you my enlightening conversation based on Sir Terry Leahy's new book, "Management in Ten Words." … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Only 37% of the 92% of marketers running ads on Facebook believe their advertising is effective, according to Jennifer Slegg, citing the 2013 Social Media … Read the whole story