The Social Graf
by Erik Sass, Staff Writer
Stop the presses and take a seat everyone: you're going to want to be sitting down when you hear that your kids have probably lied to you -- yes you, … Read the whole story
by David Goetzl
CRM company Salesforce.com has reached a $2.5 billion deal to acquire ExactTarget, which has roots as an email service provider but has looked to … Read the whole story
by Laurie Sullivan
Android OS phone users now have access to Vine, a mobile app that enables users to create and post video clips, allowing Twitter followers … Read the whole story
by Mark Walsh
Rich media ads running on social-networking sites in mobile tend to outperform the same ads on regular mobile sites. Rich media ads running in … Read the whole story
by Karl Greenberg
Fiat and Jones Soda are going surfing in a California cross-promotion that touts the new Left Coast-friendly Fiat 500e electric car, and the new … Read the whole story
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by Wayne Friedman
TV's lazy summer season has arrived -- but not for those who use social media in connection with their favorite TV shows. The season-ender … Read the whole story
by Karl Greenberg
Waldo himself will appear in ads and digital programs. Online at nycgo.com/waldo, the character will guide visitors across New York's five boroughs to family-friendly … Read the whole story
COMMENTARY
by Neil Capel
Play the long game. Make every interaction users have with your brand highly relevant, and you will win their respect and purchasing power. Many … Read the whole story
COMMENTARY
by Amy Corr, Staff Writer
When an established brand alters the taste of its product, things can go really well or send consumers fleeing to find an alternative brand. … Read the whole story
COMMENTARY
by Ranvir Gujral
Whether it's a concert, a festival or a new theatrical release, it's tied to a brand, and brands need brand advocates in today's social … Read the whole story
COMMENTARY
by Dan Roche
Just as texting has become more common than placing a phone call, communicating via social media and through chat functions is slowly replacing email … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers keep hearing how data will become "gold" for brands, but how can sharing content and commenting on social sites apply to search marketers? … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to results from a report by the MediaSchool Group, 70% of respondents believe that in 10 years the marketing landscape will be dominated … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A friend bought a Groupon from Sunrise Balloons and we booked the reservation to take the flight last weekend during the Temecula Balloon and … Read the whole story