The Social Graf
by Erik Sass, Staff Writer
Social media accounts for roughly a third of the time Americans spend on smartphones, and also accounts for a good chunk of their tablet time, according to Nielsen's latest "Cross … Read the whole story
by Wayne Friedman
Social media as it applies to TV influence is still a mixed research picture: Low usage, but growing potential. Of note to TV programmers: … Read the whole story
by David Goetzl
Twitter and Facebook could overpower the DVR. Jean-Philippe Maheu, a top Twitter executive, says. He believes live-TV viewing for top shows will increase as … Read the whole story
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by Gavin O'Malley
While half of consumers report viewing TV concurrently with social media, far fewer -- just 12% -- say they tweet, "like," "pin" or post … Read the whole story
by Karlene Lukovitz
AriZona continues to tout its "no frills approach" to consumer marketing -- saying that it "never pays for glitzy advertising campaigns to gain consumer … Read the whole story
by Karl Greenberg
Callaway has been taking a digital approach that varies from the usually staid marketing tactics the category tends to use. The company launched a … Read the whole story