The Social Graf
by Erik Sass, Staff Writer
Narcissism, feelings of superiority, and vanity are all innate characteristics of humanity, but social media may serve to encourage these tendencies even more, according to a new study from
researchers … Read the whole story
by Karl Greenberg
Callaway has been taking a digital approach that varies from the usually staid marketing tactics the category tends to use. The company launched a … Read the whole story
by David Goetzl
Twitter and Facebook could overpower the DVR. Jean-Philippe Maheu, a top Twitter executive, says. He believes live-TV viewing for top shows will increase as … Read the whole story
by Wayne Friedman
Social media as it applies to TV influence is still a mixed research picture: Low usage, but growing potential. Of note to TV programmers: … Read the whole story
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by Gavin O'Malley
While half of consumers report viewing TV concurrently with social media, far fewer -- just 12% -- say they tweet, "like," "pin" or post … Read the whole story
COMMENTARY
by Jordan Viator Slabaugh
To drive meaningful business outcomes, today's brands are employing more social accounts -- managed by more social users -- than ever before. Smart brands … Read the whole story
COMMENTARY
by Max Kalehoff
Apparently, I'm lacking a degree in social media. Over the past week, the University of Florida has been targeting me on Facebook as part … Read the whole story