The Social Graf
by Erik Sass, Staff Writer
Most Americans who use social media have "liked" a brand on social media, with 57% affirming this behavior, according to a new global survey from Adobe. That makes Americans a … Read the whole story
by Mark Walsh
Facebook recently announced plans to cut its number of ad units in half. New findings on the effectiveness of various Facebook ad formats in … Read the whole story
by Karl Greenberg
Volvo's Geno Effler says he's expecting lots of views of the video on social media channels because "he transcends the auto [vertical] because he's … Read the whole story
COMMENTARY
by Adrienne Levy
Every day we are getting messages online and offline. Striking the perfect balance with social resources and traditional marketing elements is critical to reinforce … Read the whole story
COMMENTARY
by Scott Gillum, Op-Ed Contributor
Even though buyers mention social media (and providers such as Twitter, Facebook and LinkedIn) when asked to rate their usage and the usefulness of … Read the whole story
COMMENTARY
by Katie Petrillo
The celebrations industry provides new opportunities for beer, wine, and spirits brands. Party hosts spend freely to make the event a success, and alcohol … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a recent Burst Media survey, social media prompts in digital and TV ads are effective in driving interaction with social platforms. Among … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
There's a disconnect between marketing executives' perception of how consumers like to engage with brands and consumers' preferred methods of engagement, according to a … Read the whole story