The Social Graf
by Erik Sass, Staff Writer
While social media is great for organizing rebellions, sharing pictures of cats, and maybe even selling people stuff, some of its most useful applications may be in unexpected areas like … Read the whole story
by Karl Greenberg
The effort, which happens June 28 - 29, features Jeff Devlin, host of DIY Network's "I Hate My Bath," redoing the agency's Cleveland office. … Read the whole story
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by Mark Walsh
Facebook Exchange (FBX) retargeting ads that appear within the News Feed had a 49 times higher click-through rate than such ads on the right-hand … Read the whole story
by Karlene Lukovitz
Bacardi, which launched its integrated "Vivimos! ("We live!") marketing campaign late last month, is now rolling out stage two -- including airing one of … Read the whole story
by Karlene Lukovitz
The latest Jack Daniel's Tennessee Honey TV spot featuring the "King Bee" -- this time leading a swarm of similarly unstoppable fellow honeybees -- … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
An interesting conversation with SocialCode CEO and founder Laura O'Shaughnessy led us to speculate on a real-time ad-targeting model for Facebook based on hashtags. Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The chief marketing officer for Brightcove makes an impassioned plea for media and marketing companies to embrace the S-word: Strategy. A lot of media … Read the whole story
COMMENTARY
by Bryan Boettger
Social media is exhausting. New platforms and tools are always popping up. And real-time marketing, coupled with consumers' expectations of instant responses, means an … Read the whole story