The Social Graf
by Erik Sass, Staff Writer
While Facebook may allow online influencers to reach large numbers of people, email is more efficient, as a larger proportion of the people reached via email actually become customers, according … Read the whole story
by Mark Walsh
Facebook has made improvements to Graph Search -- aimed at making it easier to find people, photos, places and interests on Facebook -- based … Read the whole story
by Karl Greenberg
The social media component includes Citgo's Facebook page, Twitter, YouTube, Instagram and Pinterest. The Facebook page tracks the two travelers, while touting the company's … Read the whole story
by Aaron Baar
Via a partnership with Major League Soccer, Electronic Arts is launching a promotion through which fans can propel one forward into the league's All-Star … Read the whole story
by Karl Greenberg
The humorous ads comprise three new spots (two of which debut this summer) featuring college sportscasters Kirk Herbstreit and Brent Musburger doing voiceover play-by-play, … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Consumers leave a long trail of social signals over the months and years that can be perfect for industries that are perennially remarketing to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Faster broadband speeds contribute to the success of search marketing, but a better social search engine should improve the ability to find information and … Read the whole story