The Social Graf
by Erik Sass, Staff Writer
Facebook users drastically underestimate how many people their content reaches via the social network, according to a new study from researchers at Facebook and Stanford University, titled
"Quantifying the Invisible … Read the whole story
by Sarah Mahoney
This year, Macy's is pushing its back-to-school effort even further into the realm of social media, with shareable efforts that target kids' favorite media, … Read the whole story
by Karl Greenberg
Nissan is in the midst of rolling out the Versa Note to dealers. It's a car that is completely redesigned with a new look … Read the whole story
by Gavin O'Malley
In late June, Thrillist launched its inaugural "Best Day of Your Life" campaign, which encouraged its mostly young and male readership to skip work … Read the whole story
by Aaron Baar
If there's one thing people love doing on Facebook, it's sharing photos. Nikon is giving its fans (who are naturally more inclined to share … Read the whole story
by Karl Greenberg
The just-launched campaign involves, first, getting people to tweet #wantnewcar about why they need a new car, and then responding in real-time with tweets … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
A poster child for the argument that no social network can expect permanence, Bebo is hoping to rise from its own ashes. It hopes … Read the whole story
COMMENTARY
by Harvey Chipkin, Columnist
It's been pointed out that social media can be pretty anti-social. If millions of people are sitting around on computers connecting electronically, it does … Read the whole story
COMMENTARY
by Chris Sukornyk
Once upon a time, many people saw Facebook's Ad Exchange, FBX, as just another source of display inventory - analogous to the Google ad … Read the whole story