Facebook users drastically underestimate how many people their content reaches via the social network, according to a new study from researchers at Facebook and Stanford University, titled "Quantifying the Invisible … Read the whole story
This year, Macy's is pushing its back-to-school effort even further into the realm of social media, with shareable efforts that target kids' favorite media, … Read the whole story
Nissan is in the midst of rolling out the Versa Note to dealers. It's a car that is completely redesigned with a new look … Read the whole story
In late June, Thrillist launched its inaugural "Best Day of Your Life" campaign, which encouraged its mostly young and male readership to skip work … Read the whole story
If there's one thing people love doing on Facebook, it's sharing photos. Nikon is giving its fans (who are naturally more inclined to share … Read the whole story
The just-launched campaign involves, first, getting people to tweet #wantnewcar about why they need a new car, and then responding in real-time with tweets … Read the whole story
A poster child for the argument that no social network can expect permanence, Bebo is hoping to rise from its own ashes. It hopes … Read the whole story
It's been pointed out that social media can be pretty anti-social. If millions of people are sitting around on computers connecting electronically, it does … Read the whole story
Once upon a time, many people saw Facebook's Ad Exchange, FBX, as just another source of display inventory - analogous to the Google ad … Read the whole story