The Social Graf
by Erik Sass, Staff Writer
One of the customs associated with a Papal visit is the granting of "plenary indulgences," or special forgiveness of sins, to Catholics who turn out to see the Pope -- … Read the whole story
by Aaron Baar
If there's one thing people love doing on Facebook, it's sharing photos. Nikon is giving its fans (who are naturally more inclined to share … Read the whole story
by Gavin O'Malley
Data-driven ad-targeting firm Media6Degrees has acquired mobile media-buying and targeting start-up EveryScreen Media. With the help of EveryScreen, Media6Degrees hopes to offer clients better … Read the whole story
by Karl Greenberg
The just-launched campaign involves, first, getting people to tweet #wantnewcar about why they need a new car, and then responding in real-time with tweets … Read the whole story
by Sarah Mahoney
Target, now in its 12th year of busing freshmen to nearby Target stores for after-hours shopping trips, is upping its college game this year, … Read the whole story
by Gavin O'Malley
In late June, Thrillist launched its inaugural "Best Day of Your Life" campaign, which encouraged its mostly young and male readership to skip work … Read the whole story
by Sarah Mahoney
The analysis, "The State Of Retailing Online 2013: Marketing & Merchandising," finds that, on average, 28% of emails sent are first opened on a … Read the whole story
COMMENTARY
by Max Kalehoff
Facebook has adopted the #hashtag, a form of metadata that provides a means of grouping messages, which can then be searched and aggregated. Most … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The discrepancy between Twitter activity around the Syfy Sharknado TV movie and actual ratings reminds us of the human reality behind social media. Sometimes … Read the whole story
COMMENTARY
by Chris Sukornyk
Once upon a time, many people saw Facebook's Ad Exchange, FBX, as just another source of display inventory - analogous to the Google ad … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Combining live Tweets and real-time Vine production, Honda responds to car shoppers explaining why they want a new car. Sorry, Instagram, they tease -- … Read the whole story
COMMENTARY
by Chad White
Email marketers have endured years of misguided "email is dead" rants from folks who believed social was superior, but it appears that the script … Read the whole story