The Social Graf
The number of affluent Americans using social media is increasing, according to a survey conducted in the second quarter of this year by Spectrem Group. The proportion of "mass affluent" … Read the whole story
The analysis, "The State Of Retailing Online 2013: Marketing & Merchandising," finds that, on average, 28% of emails sent are first opened on a … Read the whole story
The contest is timed with the launch of a new variety of Fancy Feast Delights With Cheddar Cheese Classic entrees. The social media-oriented promotion … Read the whole story
In an effort to bridge the worlds of video and social marketing, video ad technology start-up Mixpo is rolling out new social sharing and … Read the whole story
The video, which features the character walking on a beach while singing his original song, "Don't Pierce the Brat," is part of a social … Read the whole story
- COMMENTARY
Hashtags on Twitter, Tumbler, and Google+ and now Facebook, are becoming a powerful tool in a marketer's multichannel arsenal -- particularly given their effectiveness … Read the whole story
- COMMENTARY
David Kirkpatrick shows B2B marketers how social can become a powerful channel with the correct strategy. He details a case study analyzing SAP's social … Read the whole story
- COMMENTARY
Social networks hold a bounty of consumer information, and features like Facebook's Graph and hashtags, when combined with semantic search technology, will make it … Read the whole story
