The Social Graf
by Erik Sass, Staff Writer
Marketers and PR types are keenly aware of the damage that can be inflicted on a brand by negative buzz on social media, but now actuaries are getting into the … Read the whole story
by Karl Greenberg
The online efforts began with a video program in which (Gen Y) filmmaker Casey Neistat started shooting what will ultimately be four films, the … Read the whole story
by Laurie Sullivan
Adobe Systems has released an updated version of its social media platform, allowing marketers to predict the effectiveness of posts before they are published. … Read the whole story
by Aaron Baar
The video, which features the character walking on a beach while singing his original song, "Don't Pierce the Brat," is part of a social … Read the whole story
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by Gavin O'Malley
In an effort to bridge the worlds of video and social marketing, video ad technology start-up Mixpo is rolling out new social sharing and … Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
Content marketing is by many measures the future of social media advertising, and all advertising. People respond better to content marketing because it doesn't … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
David Kirkpatrick shows B2B marketers how social can become a powerful channel with the correct strategy. He details a case study analyzing SAP's social … Read the whole story
COMMENTARY
by Colin Jeavons
Social networks hold a bounty of consumer information, and features like Facebook's Graph and hashtags, when combined with semantic search technology, will make it … Read the whole story