The Social Graf
Marketers and PR types are keenly aware of the damage that can be inflicted on a brand by negative buzz on social media, but now actuaries are getting into the … Read the whole story
The online efforts began with a video program in which (Gen Y) filmmaker Casey Neistat started shooting what will ultimately be four films, the … Read the whole story
Adobe Systems has released an updated version of its social media platform, allowing marketers to predict the effectiveness of posts before they are published. … Read the whole story
The video, which features the character walking on a beach while singing his original song, "Don't Pierce the Brat," is part of a social … Read the whole story
In an effort to bridge the worlds of video and social marketing, video ad technology start-up Mixpo is rolling out new social sharing and … Read the whole story
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Content marketing is by many measures the future of social media advertising, and all advertising. People respond better to content marketing because it doesn't … Read the whole story
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David Kirkpatrick shows B2B marketers how social can become a powerful channel with the correct strategy. He details a case study analyzing SAP's social … Read the whole story
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Social networks hold a bounty of consumer information, and features like Facebook's Graph and hashtags, when combined with semantic search technology, will make it … Read the whole story
