The Social Graf
by Erik Sass, Staff Writer
This week brought what might be termed "sorta good news": GDP grew faster than expected in the second quarter, albeit at a still fairly pathetic pace, and Facebook's stock price … Read the whole story
by Mark Walsh
Video ads are coming to Facebook. The social network plans to ask up to $2.5 million a spot for a daylong run of TV-style … Read the whole story
by Sarah Mahoney
As seismic healthcare and demographic changes swirl through the U.S., drug retailers are looking to get a bigger share of spending, with both RiteAid … Read the whole story
by Karlene Lukovitz
Arby's recently ran one of its largest social media/mobile-based games initiatives to date -- with exceptional results, according to the brand and its platform … Read the whole story
by Laurie Sullivan
Fresh off the management-led buyout from Dentsu, IgnitionOne appoints John Ragals Global COO to leverage his expertise in agency relationships and technology strategies. Most … Read the whole story
by Laurie Sullivan
Attempting to solve one of marketing's biggest dilemmas, Datorama has closed a $3 million Series A funding round. The investment, led by Cedar Fund … Read the whole story
by Gavin O'Malley
While the enthusiasm for "Shark Week" now borders on farce, there is nothing silly about the ad frenzy surrounding Discovery's annual event. Celebrating its … Read the whole story
by Laurie Sullivan
Some 71% of marketers said data integration delivers more relevant messages to segmented audiences, 68% attribute a rise in clicks and traffic, and 63% … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers have heard lots about Twitter's move to cozy up with television networks, and now we will begin to hear more about Facebook's. The … Read the whole story
COMMENTARY
by David Waterhouse
Research says social video usually attract most of its shares in the first few days and then subsides. But Geico's 'Hump Day" sharing pattern … Read the whole story
COMMENTARY
by Gabriel Shaoolian
Not only are we watching billions of videos every day, we also use YouTube for other non-text based searches. An upfront message in a … Read the whole story
COMMENTARY
by Bryan Boettger
Linkedin. Facebook. Twitter. Foursquare. Pinterest. YouTube. Vine. Instagram. Facevine. Linkederest. Twitsquare. There are so many social media platforms now that it's hard to tell … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
NowThis News is launching an Instagram edition that uses the visual social network to distribute 15-second news items. These micro-video formats are helping everyone … Read the whole story