This week brought what might be termed "sorta good news": GDP grew faster than expected in the second quarter, albeit at a still fairly pathetic pace, and Facebook's stock price … Read the whole story
Video ads are coming to Facebook. The social network plans to ask up to $2.5 million a spot for a daylong run of TV-style … Read the whole story
As seismic healthcare and demographic changes swirl through the U.S., drug retailers are looking to get a bigger share of spending, with both RiteAid … Read the whole story
Arby's recently ran one of its largest social media/mobile-based games initiatives to date -- with exceptional results, according to the brand and its platform … Read the whole story
Fresh off the management-led buyout from Dentsu, IgnitionOne appoints John Ragals Global COO to leverage his expertise in agency relationships and technology strategies. Most … Read the whole story
Attempting to solve one of marketing's biggest dilemmas, Datorama has closed a $3 million Series A funding round. The investment, led by Cedar Fund … Read the whole story
While the enthusiasm for "Shark Week" now borders on farce, there is nothing silly about the ad frenzy surrounding Discovery's annual event. Celebrating its … Read the whole story
Some 71% of marketers said data integration delivers more relevant messages to segmented audiences, 68% attribute a rise in clicks and traffic, and 63% … Read the whole story
Marketers have heard lots about Twitter's move to cozy up with television networks, and now we will begin to hear more about Facebook's. The … Read the whole story
Research says social video usually attract most of its shares in the first few days and then subsides. But Geico's 'Hump Day" sharing pattern … Read the whole story
Not only are we watching billions of videos every day, we also use YouTube for other non-text based searches. An upfront message in a … Read the whole story
Linkedin. Facebook. Twitter. Foursquare. Pinterest. YouTube. Vine. Instagram. Facevine. Linkederest. Twitsquare. There are so many social media platforms now that it's hard to tell … Read the whole story
NowThis News is launching an Instagram edition that uses the visual social network to distribute 15-second news items. These micro-video formats are helping everyone … Read the whole story