The Social Graf
by Erik Sass, Staff Writer
Facebook emerged from the primordial, hormonal ooze that is the college social scene, so it's not surprising that institutions of higher education are producing new species of social networks,
including … Read the whole story
by Wayne Friedman
Twitter's social media volume does have a "significant" effect on live TV show ratings -- about a third of the time. The volume of … Read the whole story
by Gavin O'Malley
The rate at which U.S. consumers are going social continues to slow, but that doesn't mean there isn't room for continued industry growth. As … Read the whole story
by Sarah Mahoney
When it comes to selling luxury via social media, some brands are far more artful than others, according to a new analysis of social-media … Read the whole story
by Laurie Sullivan
As Kia Motors America prepares to launch its next Soul campaign on television and online, supported by social and search, YouTube star Laina could … Read the whole story
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by Amy Corr
Kinetic Social hired Michelle Schiano as executive vice president, marketing. Read the whole story
by Steve Smith
Honda today launches the second phase of its live Vine video responses to customer tweets. The automaker says its first swing on the Vine … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers may like to use Facebook, LinkedIn and Google+ to reach specific audiences in social sites, but they don't love everything about it. Merry … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
While social media, such as Facebook and Instagram, are popular for sharing photos and other aspects of people's lives, many users are worried that … Read the whole story
COMMENTARY
by
Amidst all the hoopla over Google Glass of late, isn't it great when a completely nascent technology emerges and a marketer is smart enough … Read the whole story