The Social Graf
by Erik Sass, Staff Writer
Determining return on investment and measurement are still the top issues facing marketers, according to a new report from Forrester titled "Integrate Social Into Your Marketing RaDaR." Forrester
analyst Nate … Read the whole story
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by Steve McClellan
WPP companies have been busy on the acquisition front this week, buying two firms and investing in a third. Read the whole story
by Mark Walsh
Nielsen released findings suggesting Twitter can help boost TV ratings. The microblogging service can also help lift offline CPG sales as well. Users who … Read the whole story
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by Steve McClellan
WPP's Y&R has been awarded global agency of record duties for the Special Olympics. The appointment marks the first time that the Special Olympics … Read the whole story
COMMENTARY
by David Karel
The goal of the mid-funnel is to fully educate your target audience on key subject areas and position your company as a trusted expert. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Sixty-eight percent of CEOs have no presence on any social network such as Facebook, LinkedIn, Google+ and Twitter, but a study released Thursday compares … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Morgan Stanley analysts are predicting Facebook could generate $1 billion in revenue in its first year of adding video ads to its site on … Read the whole story