The Social Graf
by Erik Sass, Staff Writer
The Israeli government is expanding its existing social media publicity program, which aims to counter anti-Israel and anti-Semitic messages on social media and traditional media, by hiring college
students to … Read the whole story
by Karlene Lukovitz
Kernel Season's, launched in 2000, has become the U.S.'s #1 popcorn-seasoning brand. Now it's pushing for accelerated growth with new packaging and a just-launched … Read the whole story
by David Goetzl
Viacom is moving to take advantage of the ad opportunity that comes with video links integrated into a Twitter stream, which viewers can watch … Read the whole story
by Laurie Petersen
In Italian, "cattiva" can describe a person or situation that is naughty yet cool. The custom edition features an aggressive demeanor and "blacked out" … Read the whole story
by Gavin O'Malley
Between franchisors and their franchises, who controls a brand's social media presence? A majority (51%) of franchisees surveyed reported that their franchisors are "highly … Read the whole story
by Karlene Lukovitz
Privately held Hooters originated the buxom-waitresses concept and (with more than 350 locations in 44 states and 412 including those in 28 other countries) … Read the whole story
-
by Tyler Loechner
BLiNQ Media, the social media advertising company owned by Gannett, has partnered with ShopLocal, another Gannett Company focused on local-scale interactive marketing for retailers … Read the whole story
COMMENTARY
by Rebecca Watson
Advanced URL shorteners offer significant data, engagement and media value that are often overlooked by brands. Free to use and easily implemented across any … Read the whole story