The Social Graf
by Erik Sass, Staff Writer
This is either very grim or very awesome: in an attempt to battle their own social media addictions, two graduate students at the Massachusetts Institute of Technology have developed a … Read the whole story
by Karlene Lukovitz
With U.S. milk sales continuing decades of free-fall (per-capita consumption fell 36% between 1970 and 2011), and Americans clamoring for high-protein foods, milk producers … Read the whole story
by Tanya Gazdik
Merrick Pet Care is launching a campaign to support its new Purrfect Bistro product line. "The revolution is all about bringing pet food to … Read the whole story
by Mark Walsh
LinkedIn's group pages are getting an overhaul, bringing them into line with its redesigned profile and company pages. That means a more streamlined look, … Read the whole story
by Laurie Sullivan
Digitas has been working with Taco Bell on the launch of the Fiery Doritos Locos Taco (DLT) to create a ripple effect across the … Read the whole story
by Laurie Sullivan
Social marketers need to follow search marketing's lead more closely and tailor the ads to the person's intent. The closer the content in the … Read the whole story
by Tyler Loechner
Mobile advertising represented roughly 41% of Facebook's ad revenue during Q2 2013, and the social media giant appears to have its sights set even … Read the whole story
COMMENTARY
by Jeri Smith, Columnist
As the industry waits to see what JCPenney's next move will be -- and what ad campaign the new agency of record, Y&R, will … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
The finest book I've ever read on how to behave on social media was first published in 1936. It covers everything: customer relationships, brand … Read the whole story
COMMENTARY
by Katie Petrillo
To pique interest, encourage sharing, and keep customers returning for more, brands need to think about the quality of their content. Here are four … Read the whole story