If there's one neologism that encapsulates the weird dynamics of our modern techno-society, it has to be "oversharing," with its strange combination of cloying therapy-speak ("sharing is caring!") and dismissive … Read the whole story
"You Don't Have to Do Tricks to Be Green" is the tagline in the latest installment of an "always on" digital campaign from agency … Read the whole story
No-salt seasonings brand Mrs. Dash is employing sampling at football games and other venues as part of a new campaign to reach young families, … Read the whole story
If a ghost inhabiting a space now used by an ad agency could talk, what would he say? Better still, what would he tweet? … Read the whole story
If your organization is using Facebook in any way, you need to learn how to create and utilize Facebook tabs. Unique Facebook tabs are … Read the whole story
I'm posting from Lake Tahoe's Resort at Squaw Valley, where MediaPost held the Social Media Insider Summit, and things have never been so clear … Read the whole story