The Social Graf
by Erik Sass, Staff Writer
In theory the idea of creating small, compelling pieces of marketing content and letting them spread all over via social media and email sounds great -- but as so many … Read the whole story
by Gavin O'Malley
Since its official debut in 2011, Crowdtap has achieved solid traction with its "brand-to-fan" connector and influencer marketing strategy. With the help of partners … Read the whole story
by Wayne Friedman
NBCUniversal has struck a deal with automotive brand Lexus for an unusual live, real-time broadcast commercial campaign where consumers' creative concepts will contribute to … Read the whole story
by Karlene Lukovitz
Fans of the marshmallow creme cookies are being invited to share their favorite "Mallo-Memories" by posting photos, videos and stories through the Mallo-Memory tab … Read the whole story
by Laurie Sullivan
In an innovative move to expand ad targeting by one of the top international search engines outside the U.S., Yandex has added look-alike audience … Read the whole story
by Laurie Petersen
Thursday marks the grand finale in the Swisspers Sleep Naked Face-Off, a social campaign to get people talking about the health benefits of removing … Read the whole story
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by Tyler Loechner
Erasing the line between traditional broadcast media and second-screen interactions, NBCUniversal and Lexus have partnered to today announce the "It's Your Move After Dark" … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Dunkin' Donuts' TV spot made with Vine videos is complemented on the second screen with a not-quite-instant replay of a game highlight also made … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Awareness, customer satisfaction, share of voice, and lead generation are the top four social business performance metrics that companies seek from social networks, according … Read the whole story