The Social Graf
by Erik Sass, Staff Writer
Small business owners would like help managing their social media marketing, but many simply can't afford it, according to a new survey of 1,305 small business owners conducted by Constant … Read the whole story
by Laurie Petersen
Thursday marks the grand finale in the Swisspers Sleep Naked Face-Off, a social campaign to get people talking about the health benefits of removing … Read the whole story
by Karl Greenberg
"Travel by nature is mobile," says Chris Holdren, SVP Starwood Preferred Guest & Digital. "We are very focused on trends across platforms." He said … Read the whole story
by Wayne Friedman
NBCUniversal has struck a deal with automotive brand Lexus for an unusual live, real-time broadcast commercial campaign where consumers' creative concepts will contribute to … Read the whole story
by Karlene Lukovitz
The minimalist approach is the core of what many assess to be a brilliant, groundbreaking example of content marketing. The point is to create … Read the whole story
by Mark Walsh
Social media analytics firm Unmetric on Thursday announced raising $5.5 million in a second-round funding led by JAFCO Asia and including existing investor Nexus … Read the whole story
by Karl Greenberg
Called "It's Your Move After Dark," the partnership with NBCUniversal comprises a series of TV spots for the IS. But the ads are not … Read the whole story
by Mark Walsh
While the rise of second-screen viewing has created new advertising opportunities for marketers, it has also raised concerns about the impact on viewing of … Read the whole story
by Karlene Lukovitz
Rodman, shown sitting next to a Kim look-alike actor, declares that "the secret to world peace is...pistachios." "Kim" then gleefully presses a button, exploding … Read the whole story
-
by Tyler Loechner
Erasing the line between traditional broadcast media and second-screen interactions, NBCUniversal and Lexus have partnered to today announce the "It's Your Move After Dark" … Read the whole story
COMMENTARY
by Bob Morgan
There's an inherent connection between social media and sports that can't be denied. Fans love turning to social networks like Facebook, Twitter and Instagram … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Awareness, customer satisfaction, share of voice, and lead generation are the top four social business performance metrics that companies seek from social networks, according … Read the whole story