Small business owners would like help managing their social media marketing, but many simply can't afford it, according to a new survey of 1,305 small business owners conducted by Constant … Read the whole story
Thursday marks the grand finale in the Swisspers Sleep Naked Face-Off, a social campaign to get people talking about the health benefits of removing … Read the whole story
"Travel by nature is mobile," says Chris Holdren, SVP Starwood Preferred Guest & Digital. "We are very focused on trends across platforms." He said … Read the whole story
NBCUniversal has struck a deal with automotive brand Lexus for an unusual live, real-time broadcast commercial campaign where consumers' creative concepts will contribute to … Read the whole story
The minimalist approach is the core of what many assess to be a brilliant, groundbreaking example of content marketing. The point is to create … Read the whole story
Social media analytics firm Unmetric on Thursday announced raising $5.5 million in a second-round funding led by JAFCO Asia and including existing investor Nexus … Read the whole story
Called "It's Your Move After Dark," the partnership with NBCUniversal comprises a series of TV spots for the IS. But the ads are not … Read the whole story
While the rise of second-screen viewing has created new advertising opportunities for marketers, it has also raised concerns about the impact on viewing of … Read the whole story
Rodman, shown sitting next to a Kim look-alike actor, declares that "the secret to world peace is...pistachios." "Kim" then gleefully presses a button, exploding … Read the whole story
Erasing the line between traditional broadcast media and second-screen interactions, NBCUniversal and Lexus have partnered to today announce the "It's Your Move After Dark" … Read the whole story
There's an inherent connection between social media and sports that can't be denied. Fans love turning to social networks like Facebook, Twitter and Instagram … Read the whole story
Awareness, customer satisfaction, share of voice, and lead generation are the top four social business performance metrics that companies seek from social networks, according … Read the whole story