The Social Graf
by Erik Sass, Staff Writer
Amid growing concern among parents and teachers about what kids share online and its potential long-term impact on their lives, the California legislature is considering enshrining a "right to delete" … Read the whole story
by Laurie Sullivan
Transparency will drive publishers to create a better experience for consumers visiting their site, but it also will force platform companies like Marin Software, … Read the whole story
by Tanya Gazdik
The new campaign includes network, cable and spot television, radio, magazine, newspaper, out-of-home and digital advertising, plus social media. All of the United co-workers … Read the whole story
by Karlene Lukovitz
Kraft Foods' Corn Nuts yielded an engagement rate of 12.4% and an interaction rate of 22.9% by offering interactive, frequently updated content in display … Read the whole story
by Karl Greenberg
Purina's Michael Kotick said the upside is big, since in today's connected world people who have great experience with a brand share it with … Read the whole story
by Karl Greenberg
Speaking at MediaPost's OMMA Global conference, Esther Lee, SVP brand marketing, advertising and sponsorships, said the first task in the company's uphill climb was … Read the whole story
COMMENTARY
by Drew Neisser
Sears already has tens of thousands of user-generated video reviews that are having a material impact on Web sales. Although Courtney would not reveal … Read the whole story
COMMENTARY
by Kevin Alansky
Down Under, as you probably first heard years ago on the playground, seasons are the reverse of America's. For example, in Australia, December falls … Read the whole story
COMMENTARY
by Jordan Viator Slabaugh
Looking back to the preliminary days of social media, brands in the travel industry were some of the earliest adopters and have since been … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Isadora Faber -- the Facebook terror of Florianopolis, Santa Catarina -- is so shy she speaks with her eyes cast downward and her slender … Read the whole story