The Social Graf
by Erik Sass, Staff Writer
Anthony E. Zuiker, creator of the ubiquitous "CSI" franchise, has been busy plotting more murders -- but not for TV. Having built a devoted Twitter following for his reality murder … Read the whole story
by Tanya Gazdik
Allstate is dropping Mayhem all over Twitter via @Mayhem. Built on spontaneous appearances, @Mayhem will allow fans to interact with Mayhem in a new … Read the whole story
by Laurie Sullivan
Twitter has inked a marketing and branding deal with the National Football League to provide game highlights to social media fans. Financial terms were … Read the whole story
by Laurie Sullivan
Social spam in Facebook, YouTube, Google+, Twitter and other sites grew 355% during the first six months in 2013 -- but only 15% contain … Read the whole story
by Sarah Mahoney
In addition to a launch party, the promotion will feature in-store events, including cast appearances, and social media support. And some of Saks' designer … Read the whole story
by Karl Greenberg
Ram is now making a big entrance with all its trucks, including those in the heavyweight division.The effort, "Groundbreakers," shows 2014 heavy and commercial … Read the whole story
COMMENTARY
by Nancy Smith
The key to successful advertising on Facebook is discovering a way to call your customer base to emerge from their role as a passive … Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
When HomeAdvisor rebranded from ServiceMagic, the marketing team encountered many challenges. We covered search last week. Here are a few social challenges the company … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
If you can't beat TV networks, you can always join them -- if they are desperate enough. Plenty of digital media conferences talk about … Read the whole story
COMMENTARY
by Matt Dzamba
No disrespect to the uber-talented Mr. Bruno Mars, but this past week's announcement that he will be headlining the halftime entertainment for the upcoming … Read the whole story

COMMENTARY
by Steve Smith, Staff Writer
Twitter's smart way of tapping TV ad budgets stands in sharp contrast to the previous digital media approaches that struggle (for 15 years now) … Read the whole story