The Social Graf
by Erik Sass, Staff Writer
Mark Pincus, founder of casual games juggernaut Zynga, finally understands what I've been saying all along: casual games are boring! No, really: according to the Wall Street Journal, Pincus made … Read the whole story
by Gavin O'Malley
While they are social networking, nearly 40% of consumers want absolutely nothing to do with brands, new research shows. The finding is troubling for … Read the whole story
by Gavin O'Malley
Having since grown its audience to about 36 million users, Myspace, the musically focused platform, also says that 70% of its community is now … Read the whole story
by Laurie Sullivan
Federal Facebook and Twitter accounts turned off Tuesday morning, and Web sites hung "closed to the public" until further notice signs, as the government … Read the whole story
by Karl Greenberg
Brand engagement platform Bazaarvoice, whose Connections service distributes the brand's voice across its retail network, used a New York City event to debut its … Read the whole story
by Karlene Lukovitz
Kraft Foods Group's Capri Sun Roarin' Waters, the low-cal flavored water beverage, has launched a "Kids vs. Pros Playground Throwdown" online game that lets … Read the whole story
by Karl Greenberg
The project, on Break Media's MadeMan.com channel, comprises seven episodes on a custom, Ford Fiesta branded "Laugh Trek" hub with social feeds and behind-the-scenes … Read the whole story
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by Amy Corr
Neil Morgan, former vice president of Adobe’s digital marketing solutions in EMEA, joined Socialbakers as chief marketing officer. Read the whole story
by Steve Smith
Disney Parks celebrates its launch on Vine by recruiting fans to Vine their 'Disney Side' and post nano-videos that show their inner Mickey...or Goofy...or … Read the whole story
COMMENTARY
by Stephen Monaco
Marketers should direct their focus toward consumer behavior and buyer personas instead of pigeonholing consumers with old methodologies. Putting customers and their behaviors at … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Aditive, which supplies social data, recently became a launch partner for Acxiom, an enterprise data, analytics and software-as-a-service company to provide apps for new … Read the whole story
COMMENTARY
by Christopher Lockwood
As far back as 1979, a song released on Island Records announced that video had killed the radio star. And now, nearly 35 years … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
B2B marketers are upping their investments in the content they produce and distributing it on more social channels compared with a year ago. Some … Read the whole story