The Social Graf
Social media advertising is already a good-sized business in revenue terms, but it is about to get even bigger, according to a new forecast from ZenithOptimedia, with a considerable amount … Read the whole story
Search engine marketers need to put aside attempts to raise their brand's Web site to the top of first-page query rankings through old-fashioned optimization … Read the whole story
A study aims to prove that Google and Bing favor brands, but that content quality, social media signals and backlinks are associated with higher-ranking … Read the whole story
Facebook said it's expanding its custom audiences ad offering, which allows marketers to retarget customers on the social network through their email addresses and/or … Read the whole story
