The Social Graf
by Erik Sass, Staff Writer
Social media advertising is already a good-sized business in revenue terms, but it is about to get even bigger, according to a new forecast from ZenithOptimedia, with a considerable amount … Read the whole story
by Laurie Sullivan
Search engine marketers need to put aside attempts to raise their brand's Web site to the top of first-page query rankings through old-fashioned optimization … Read the whole story
by Laurie Sullivan
A study aims to prove that Google and Bing favor brands, but that content quality, social media signals and backlinks are associated with higher-ranking … Read the whole story
by Mark Walsh
Facebook said it's expanding its custom audiences ad offering, which allows marketers to retarget customers on the social network through their email addresses and/or … Read the whole story