The Social Graf
by Erik Sass, Staff Writer
Advertisers have long recognized the value of video, with its combination of sight, sound and motion, and they are eagerly embracing social media sites like Facebook and Pinterest -- but … Read the whole story
by Mark Walsh
Facebook may not have launched video advertising yet, but the social networking giant is expected to report solid third-quarter financial results on Wednesday. Thanks … Read the whole story
by Karl Greenberg
American Honda Motor is out of the carport with a new brand salvo extending the "Start Something Special" campaign that Honda's Torrance, Calif. U.S. … Read the whole story
by Laurie Sullivan
Mass Relevance and Klout have formed a partnership allowing broadcast networks to integrate tweets into television shows, and publishers on Web landing pages supporting … Read the whole story
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by Amy Corr
Socialbakers named Yan Rozovsky as vice president, social strategy. Read the whole story
by Karlene Lukovitz
The "Build Your Own Pancakes Challenge" employed videos and trivia to drive consumers to build their own digital pancake creations, using a variety of … Read the whole story
by Karl Greenberg
The first ad, in 60- and 30-second versions, acts like a '70s-style TV-series episode introduction, with Blake Griffin and Jack McBrayer zip lining, chasing, … Read the whole story
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by Steve McClellan
The new platform, which just received $1.5 million in seed funding, curates hundreds of millions of video images uploaded daily in near real-time. The … Read the whole story
COMMENTARY
by Ed Martin
Who can really say whether Twitter activity tied to a specific program or network has any true value to anyone? How do we know … Read the whole story