The Social Graf
by Erik Sass, Staff Writer
College is a time for experimentation, they say, and that applies as much to social media as anything else, as college students continue to create new social networks, many with … Read the whole story
by Mark Walsh
Thanks again to surging mobile ad sales, Facebook on Thursday reported revenue in the third quarter climbed 60% to $2.02 billion. The social network's … Read the whole story
by Karl Greenberg
The first ad, in 60- and 30-second versions, acts like a '70s-style TV-series episode introduction, with Blake Griffin and Jack McBrayer zip lining, chasing, … Read the whole story
by Tanya Gazdik
"Our goal with this activation is to have some fun around Halloween while surprising and delighting consumers," Century 21 CMO Bev Thorne tells "Marketing … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Courtney Eckerle tells us how UNC Health Care, a large integrated health care system with an academic medical center, brought health information through live chat to … Read the whole story
COMMENTARY
by Catharine P. Taylor
So last night, minutes after the Boston Red Sox had handily defeated the St. Louis Cardinals, my husband went on Facebook, and saw a … Read the whole story
COMMENTARY
by Joseph Jaffe
This week, Forrester analyst Nate Elliott wrote an open letter to Mark Zuckerberg expressing concern that Facebook is essentially failing marketers. Elliott cites a … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Facebook, ESPN and MLB.com all reached milestones and tipping points in their mobile transition this week. These sorts of metrics, and the velocity with … Read the whole story