College is a time for experimentation, they say, and that applies as much to social media as anything else, as college students continue to create new social networks, many with … Read the whole story
Thanks again to surging mobile ad sales, Facebook on Thursday reported revenue in the third quarter climbed 60% to $2.02 billion. The social network's … Read the whole story
The first ad, in 60- and 30-second versions, acts like a '70s-style TV-series episode introduction, with Blake Griffin and Jack McBrayer zip lining, chasing, … Read the whole story
"Our goal with this activation is to have some fun around Halloween while surprising and delighting consumers," Century 21 CMO Bev Thorne tells "Marketing … Read the whole story
Courtney Eckerle tells us how UNC Health Care, a large integrated health care system with an academic medical center, brought health information through live chat to … Read the whole story
So last night, minutes after the Boston Red Sox had handily defeated the St. Louis Cardinals, my husband went on Facebook, and saw a … Read the whole story
This week, Forrester analyst Nate Elliott wrote an open letter to Mark Zuckerberg expressing concern that Facebook is essentially failing marketers. Elliott cites a … Read the whole story
Facebook, ESPN and MLB.com all reached milestones and tipping points in their mobile transition this week. These sorts of metrics, and the velocity with … Read the whole story