The Social Graf
by Erik Sass, Staff Writer
Any fears that Twitter might replicate Facebook's "busted IPO" with a debacle on the first day of trading were dispelled today when the stock soared above its opening price. The … Read the whole story
by Karlene Lukovitz
The concept of the campaign, developed by Vitro, is to highlight Wild Turkey's own "untamed spirit" in the context of the stories of five … Read the whole story
by Karl Greenberg
At an Ad:Tech panel on Wednesday, Daphne Kwon, CEO of social-video outreach solution Expo, and Ken Madden, EVP and head of Digital for WPP … Read the whole story
by Mark Walsh
Facebook has opened a Miami office under its Latin America sales head Alexandre Hohagen to help agencies and advertisers connect with U.S. Hispanic users … Read the whole story
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by Laurie Sullivan
Covario has shuffled senior executives, announcing Wednesday the appointment of Russ Mann to chairman of the board. Mike Gullaksen, Jeff Johnson, and Claire Long … Read the whole story
by Laurie Sullivan
Analysts expect Twitter's stock to price above $23 per share when the company goes public Thursday, but the real question becomes how the company … Read the whole story
by Karl Greenberg
The cat is the villain in Jaguar's first-ever Super Bowl ad. The automaker, which has hitherto had a limited TV spend, is making the … Read the whole story
by Sarah Mahoney
Procter & Gamble came in No. 1 again this year, earning highest marks for "clearest company strategy." And Unilever moved into second place, powered … Read the whole story
by Karlene Lukovitz
This year, the digital hub will be supported by print ads, along with engagement activities on the brand's social media communities (including Facebook and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Some search marketers made a decision earlier this year to pay more attention to social media and how it augments search engine marketing. Good … Read the whole story
COMMENTARY
by Bryan Boettger
I love numbers. So I've always been one of those creatives who embraced data and analytics. I believe data can inform better creative, and … Read the whole story
COMMENTARY
by Ted Murphy, Op-Ed Contributor
Chances are that if you're in entertainment marketing, you've dabbled with sponsorships at least once. That concert series, the traveling event and product placements … Read the whole story