The Social Graf
Any fears that Twitter might replicate Facebook's "busted IPO" with a debacle on the first day of trading were dispelled today when the stock soared above its opening price. The … Read the whole story
The concept of the campaign, developed by Vitro, is to highlight Wild Turkey's own "untamed spirit" in the context of the stories of five … Read the whole story
At an Ad:Tech panel on Wednesday, Daphne Kwon, CEO of social-video outreach solution Expo, and Ken Madden, EVP and head of Digital for WPP … Read the whole story
Facebook has opened a Miami office under its Latin America sales head Alexandre Hohagen to help agencies and advertisers connect with U.S. Hispanic users … Read the whole story
Covario has shuffled senior executives, announcing Wednesday the appointment of Russ Mann to chairman of the board. Mike Gullaksen, Jeff Johnson, and Claire Long … Read the whole story
Analysts expect Twitter's stock to price above $23 per share when the company goes public Thursday, but the real question becomes how the company … Read the whole story
The cat is the villain in Jaguar's first-ever Super Bowl ad. The automaker, which has hitherto had a limited TV spend, is making the … Read the whole story
Procter & Gamble came in No. 1 again this year, earning highest marks for "clearest company strategy." And Unilever moved into second place, powered … Read the whole story
This year, the digital hub will be supported by print ads, along with engagement activities on the brand's social media communities (including Facebook and … Read the whole story
COMMENTARYSome search marketers made a decision earlier this year to pay more attention to social media and how it augments search engine marketing. Good … Read the whole story
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I love numbers. So I've always been one of those creatives who embraced data and analytics. I believe data can inform better creative, and … Read the whole story
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Chances are that if you're in entertainment marketing, you've dabbled with sponsorships at least once. That concert series, the traveling event and product placements … Read the whole story
