The Social Graf
With the holidays fast approaching, 'tis the season for travel and all the baggage (get it?) that goes with it: weather delays, talkative seatmates, a succession of airport atria blurring … Read the whole story
Facebook has snagged Michelle Morris, Google's auto industry director, to help lead auto sales at the social network. Morris is based in the company's … Read the whole story
Sean "Diddy" Combs is betting big that young audiences will make room for Revolt.TV -- the digital extension of his new multi-genre, multichannel music … Read the whole story
REI and SportsAuthority are hoping consumers will get outdoorsy with this year's gift-giving. The retailers are rolling out seasonal campaigns meant to appeal to … Read the whole story
Via a social media and digital promotion, the company is encouraging consumers to share their savings aspirations during the holiday season by enticing them … Read the whole story
TV ads will air in 210 markets via buys on network, cable and spot TV. Placements will be on "The Amazing Race," "Big Bang … Read the whole story
The driver behind the Facebook-focused "Collaboration Fortwo," via N.Y.-base Razorfish, is to get artists and creatives to help design a piece of artwork reflecting … Read the whole story
- COMMENTARY
What's the key to the superfans' hearts? Treat them right. They are the most authentic voice that brands have. And in addition to having … Read the whole story
