Seven out of ten marketers expect their companies to increase spending on social media in 2014, according to a new survey of 328 marketing professionals conducted by Decipher on behalf … Read the whole story
REI and SportsAuthority are hoping consumers will get outdoorsy with this year's gift-giving. The retailers are rolling out seasonal campaigns meant to appeal to … Read the whole story
The driver behind the Facebook-focused "Collaboration Fortwo," via N.Y.-base Razorfish, is to get artists and creatives to help design a piece of artwork reflecting … Read the whole story
Building on its company pages launched three years ago, LinkedIn introduced "showcase pages" that allow companies to highlight specific brands or products by creating … Read the whole story
Via a social media and digital promotion, the company is encouraging consumers to share their savings aspirations during the holiday season by enticing them … Read the whole story
TV ads will air in 210 markets via buys on network, cable and spot TV. Placements will be on "The Amazing Race," "Big Bang … Read the whole story
Social channels account for less than 1% of total shopping sessions, but of all the social sites connecting or leading consumers to goods and … Read the whole story
Facebook has snagged Michelle Morris, Google's auto industry director, to help lead auto sales at the social network. Morris is based in the company's … Read the whole story
The holiday campaigns are out in full force, with FedEx debuting TV ads and Vine videos to promote its One Rate shipping service -- … Read the whole story
Just telling the truth isn't enough. Accuracy is fine, but it isn't always interesting. In 2014, there are new challenges to truth. How do … Read the whole story