Social Media & Marketing Daily
Wednesday, November 20, 2013
  • Facebook Leads Social Sites For Holiday Shopping

    Social channels account for less than 1% of total shopping sessions, but of all the social sites connecting or leading consumers to goods and … Read the whole story

  • Social Best For Reach, Exchanges For Cost, Report Shows

    Neustar's Aggregate Knowledge, a data management platform (DMP), has released its Q3 Global Media Intelligence Report, which reveals that social is 58% better at … Read the whole story

  • Expanding Paid Media Efforts, Edelman Hires VivaKi Exec

    Chris Paul signs on as global director of paid media. He's tasked with defining the shop's paid media strategy and rolling it out globally. Read the whole story

  • Ouch! Many Americans Liken Holiday Shopping To Having A Tooth Pulled

    And around the world, about one-third of shoppers would "out-source" the chore if they could. A new study from McCann Truth Central also found … Read the whole story

  • The Trouble With Twitter

    One week ago, my column "The Night That Twitter Changed Television" chronicled the excitement of watching "The Voice" the night before -- when NBC's … Read the whole story

  • Planning A Long-Term Face Strategy

    How appropriate the final touches of this article are being completed on the same week that the Oxford English Dictionary deemed "selfie" the word … Read the whole story

  • Should Digital Audience Growth Objective be Quantity or Quality?

    According to ExactTarget, who published the 2009 Email List Growth Study, an in-depth examination of marketers' top subscriber growth tactics, direct digital marketing has … Read the whole story

  • Making Pinterest Work With Moms In 2014

    With Pinterest back in the news with its latest attempt to monetize their site, it is probably worthwhile to revisit how companies can make … Read the whole story