The Social Graf
by Erik Sass, Staff Writer
Facebook may dominate social sharing overall, but Pinterest is the leader when it comes to social sharing for e-commerce, according to a new study by Gigya, which specializes in social … Read the whole story
by Karl Greenberg
In addition to hosting extended versions of the videos, including behind-the-scenes content, the site also has promotional elements and a roster of ride-and-drive programs. … Read the whole story
by Laurie Sullivan
Twitter has entered into a multi-year licensing agreement with Pitney Bowes to tap its location data for mobile services. The company will use the … Read the whole story
-
by Mark Walsh
Shift, a Facebook strategic Preferred Marketing Developer, has closed $6 million in a second-round funding led by European venture capital firm DN Capital. That … Read the whole story
-
by Steve McClellan
The acquisition is another example of WPP's strategy of acquiring lots of smaller companies that help it expand in new media, data management and … Read the whole story
by Sarah Mahoney
"Swim caps are sort of the t-shirt of swimming," Alyssa Igawa, marketing director for Speedo USA, tells "Marketing Daily." "It's something people can change … Read the whole story
by Karlene Lukovitz
Its relaunched site, www.jarlsberg.com, is a global content hub themed "Yours to Share." Corporate and product stories are complemented by regular interactive social activations, … Read the whole story
COMMENTARY
by David Simon
The real power of paid media may actually lie in how brands use it to fuel the earned media social fire. More than serving … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
If Tumblr's gallery of top sponsored posts for 2013 is any indication, then much of "native" advertising still looks and feels a lot like … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
While ad spending often attracts the lion's share of attention in online video, let's not forget that video is a marketing tool, too. To … Read the whole story
COMMENTARY
by Janet Bartoli
Google Hummingbird -- the newest and biggest update to Google's search algorithm -- has prompted businesses to reexamine their SEO and content management strategies … Read the whole story
COMMENTARY
by Catharine P. Taylor
Let me just admit it: The story that most intrigued me in digital last week doesn't have that much to do with social. Instead, … Read the whole story