The Social Graf
by Erik Sass, Staff Writer
Fewer than one out of ten American adults -- a measly 6%! -- say they consider social media companies "generally honest and trustworthy," according to The Harris Poll, which has … Read the whole story
by Karlene Lukovitz
The campaign, "Idahoan on Your Table," aims to convey that the homemade taste of the brand's mashed potatoes comes from real ingredients grown by … Read the whole story
by Mark Walsh
Facebook on Wednesday said the redesigned Like and Share buttons it introduced in November are proving popular with users. In early tests over the … Read the whole story
by Laurie Sullivan
Facebook is the most trusted online platform for product reviews and recommendations -- beating out blogs, retail Web sites, Pinterest, YouTube, Twitter and Google+, … Read the whole story
by Tanya Gazdik
WestJet's Santa brightens the day of some travelers in a video that has been viewed almost 12 million times on YouTube since its launch … Read the whole story
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by Mark Walsh
Snapchat has secured another $50 million in funding for its rapidly growing photo- and video-based mobile messaging service. Snapchat in the last two years … Read the whole story
by Aaron Baar
Speck, a maker of protective cases for electronic devices, has launched a guerrilla marketing campaign encouraging, "Long Live the Machines." Framed as a popular … Read the whole story
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by Gavin O'Malley
Billed as a merger, sports-focused social marketing startup S3i Digital is acquiring the data specialists at Circle Media. Assuming the Circle Media name, the … Read the whole story
by Mark Walsh
Instagram on Thursday launched a new feature that allows users to privately share photos and videos along with text. With the rollout of Instagram … Read the whole story
by Tanya Gazdik
DaVinci Wines offered a unique twist this year on its interactive "Storyteller Experience" promotion on Facebook. Now in its third year, the program recruits … Read the whole story
COMMENTARY
by John Lee
Social, for all its growth, is still a grossly misunderstood marketing channel among the C-Suite. Fortunately, achieving social fluency is readily attainable. But to … Read the whole story
COMMENTARY
by Doug Chavez, Columnist
The dialog between Oz and Finley from one of the top grossing films of 2013, "Oz The Great and Powerful" hits home in many … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Have you ever had a one-on-one conversation with someone that was so important to you, you felt the need to share it with someone … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The scale at which mobile chat apps are working worldwide is now officially breathtaking. On a daily basis, WeChat and WhatsApp alone are reaching … Read the whole story