The Social Graf
by Erik Sass, Staff Writer
In the face of bad customer service, most of us have probably at least contemplated going online to complain about it on social media (I, for one, think about it … Read the whole story
by Laurie Sullivan
Facebook is the most trusted online platform for product reviews and recommendations -- beating out blogs, retail Web sites, Pinterest, YouTube, Twitter and Google+, … Read the whole story
by Tanya Gazdik
DaVinci Wines offered a unique twist this year on its interactive "Storyteller Experience" promotion on Facebook. Now in its third year, the program recruits … Read the whole story
by Karlene Lukovitz
The natural food and beverages maker is beta-testing a new social engagement tool, called Brand Recognition, to verify consumer Instagram posts of branded Bolthouse … Read the whole story
by Sarah Mahoney
The moves come amidst the traditional lull week for retailers, after the frenzied push of Black Friday events, but before shoppers are seized by … Read the whole story
by Mark Walsh
Instagram on Thursday launched a new feature that allows users to privately share photos and videos along with text. With the rollout of Instagram … Read the whole story
by Aaron Baar
Jennifer Giddens, vice president of marketing at Sprout, tells "Marketing Daily," "You burnt the tray of holiday cookies that you made with your kids, … Read the whole story
by Karlene Lukovitz
"Baby&Me," a 1:16-minute reprise produced by creative agency BETC, features people of all descriptions and ages dancing with baby versions of themselves, viewed in … Read the whole story
by Sarah Mahoney
Merchants decided to pull out all the stops in a social media campaign that involves local luminaries, cops and any number of mobile elves. … Read the whole story
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by Amy Corr
I don’t watch HBO’s “Game of Thrones,” but judging by the popularity of a social media campaign launched Thursday, apparently I should. To promote the … Read the whole story
COMMENTARY
by Jon Bond, Op-Ed Contributor
Social media has made marketing a basic life skill akin to learning how to balance a checkbook or drive a car. With all of … Read the whole story
COMMENTARY
by Bryan Boettger
When determining how a brand should interact with users on social platforms, it's often helpful to look at the life stage of the platform. … Read the whole story
COMMENTARY
by Graham Mills, Columnist
In her recent article (Medical Marketing & Media, Nov. 3, 2013) Zoe Dunn posed the question "should Pharma abandon social media?" Her premise was … Read the whole story