The Social Graf
Beyonce's surprise album launch last week says so much about the changing media landscape that it's kind of hard to know where to start. But one thing that stands out … Read the whole story
I don’t watch HBO’s “Game of Thrones,” but judging by the popularity of a social media campaign launched Thursday, apparently I should. To promote the … Read the whole story
The sports retailer will continue as the title partner of the Foot Locker Three-Point Contest, where long shooters vie against each other between game … Read the whole story
Marin Software will begin to offer a targeting option that integrates first- and third-party data through a partnership with BlueKai. The agreement, announced Monday, … Read the whole story
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Social media found its monetization paths in 2013, while both ad creative and ad ops advanced and geotargeting thrived. In 2014, the reality of … Read the whole story
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Before you take your holiday break, here's a statistic you might want to drown in a healthy serving of eggnog: The most shared ad … Read the whole story
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Next year, Google's YouTube seems poised to make the biggest push to grab advertising and viewers from traditional media. It could change everything, except, … Read the whole story
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Nearly $6 billion a year went to video advertising on YouTube worldwide, according to eMarketer. What effect will this have on the $50 billion … Read the whole story
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Just when we thought the content marketing machine Beyonce had set the creative output bar to a new level last week, here comes hubby … Read the whole story
