The Social Graf
by Erik Sass, Staff Writer
Ah, it's that time of year again: the air is crisp, snow is falling outside, and inside the fire is crackling. Yes, children, it's time to get cozy and gather … Read the whole story
-
by Steve McClellan
Minneapolis-based Olson became a consultant today with its acquisition of consultant and market research outfit PulsePoint Group -- which is based in Austin, where … Read the whole story
by Aaron Baar
According to new research from Sprout Social, messages sent to brands requiring attention via Twitter or Facebook increased 175% over the past year. Meanwhile, … Read the whole story
by Karlene Lukovitz
Koechner plays "Peanutty Professor," an eccentric explorer who has spent his life looking for the perfect peanut. Purpose: To convey, in an entertaining way, … Read the whole story
by Sarah Mahoney
Its digital team pulled the site together in just a few weeks, focusing on the overlap between the top-trending items on Target.com and those … Read the whole story
by Karlene Lukovitz
In awareness terms, 2013's #2 and #3 stories were the short-lived absence and subsequent revival of iconic Hostess Twinkies, and New York City's ban … Read the whole story
by Steve Smith
Facebook formalized its expected leap into video advertising this morning with a company announcement that audio-off, auto-playing video spots will run in some user … Read the whole story
COMMENTARY
by Caleb Bushner
Last week, Instagram announced a direct-messaging feature called Instagram Direct, enabling users to share photos and videos with selected friends directly versus everyone following … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Brand-name inclusion in shipping confirmation emails produced a 7% increase in unique open rates during the third quarter of 2013, per an email study … Read the whole story
COMMENTARY
by Catharine P. Taylor
Before you take your holiday break, here's a statistic you might want to drown in a healthy serving of eggnog: The most shared ad … Read the whole story