The Social Graf
by Erik Sass, Staff Writer
I guess it's some sort of comment on American society that a fictional newscaster famous for his clueless preening is both better known than his real counterparts (also famous for … Read the whole story
by Mark Walsh
Fueled by its push into mobile advertising, Facebook this year will account for 7.4% of U.S. digital ad spending, making it second only to … Read the whole story
by Laurie Sullivan
Marketers have begun to reap higher returns from the amount spent to advertise on Facebook's site during the holidays, but can the platform do … Read the whole story
by Tanya Gazdik
Allstate's Holiday Home Decorator, developed with Leo Burnett, displays how your home could overload with too much holiday cheer. The game helps homeowners identify … Read the whole story
by Erik Sass
El Rey Network, a new cable network targeting young Hispanic adults with English-language content, has signed an exclusive product integration deal with General Motors. … Read the whole story
by Mark Walsh
Instagram on Thursday highlighted results from initial campaigns run so far on the photo- and video-sharing service. Instagram's analysis focused on traditional brand metrics, … Read the whole story
by Mark Walsh
Twitter's plot to dominate social chatter around TV has a new twist -- a television series in the works based on Nick Bilton's bestselling … Read the whole story
by Mark Walsh
Foursquare on Thursday announced landing another $35 million in a fourth-round funding led by DFJ Growth, Barry Schuler's investment vehicle. That brings the total … Read the whole story
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by Gavin O'Malley
Social media marketing continues to grow and mature -- and it's doing so at the expense of display marketing. More than a third of … Read the whole story
by Wayne Friedman
While the top TV shows this year in terms of viewing were dominated by NFL football, it was a number of cable TV dramas … Read the whole story
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by Steve McClellan
The holding company makes eight deals in the last 10 days, including two social media company transactions by GroupM and a stake in the … Read the whole story
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by Amy Corr
Digitas Health tapped Michael Leis as senior vice president of social strategy, where he will help agency clients move their social strategy to the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Remember when search marketing companies first began to delve into services supporting campaigns on social sites? Now a slew of these agencies that got … Read the whole story