The Social Graf
by Erik Sass, Staff Writer
It's hard to think of an annual event that beats New Year's Eve for inherent sociability, and it's no surprise that big brand marketers are unveiling all kinds of social … Read the whole story
by Laurie Sullivan
The online advertising industry endured major changes in 2013, such as new creative ad units like native ads. In the coming year, brands will … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
In reach, engagement, creative depth and favorable demographics, Instagram has emerged as the true powerhouse among mobile-first social nets. Read the whole story
COMMENTARY
by Joe Lavan
While missed KPIs are never a goal, they should be far from a nightmare. It's surprising that so many marketers throw the baby out … Read the whole story