The Social Graf
by Erik Sass, Staff Writer
While advertising dollars are pouring into social media, most marketers still aren't quite sure what they're getting for their investments. An estimated one-hird (34%) of marketers say they have seen … Read the whole story
by Aaron Baar
The effort, from agency Wieden + Kennedy, launched during the Golden Globe awards on Sunday night with a 90-second television commercial. The spot uses … Read the whole story
by Steve Smith
Online food ordering app and site Seamless went down Sunday night as a 'Girls' discount offer via Twitter seemed to grab Globes viewers, NFC … Read the whole story
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by Laurie Sullivan
As Google moves to become a "solutions engine," which answers questions, rather than a "search engine" designed to find information, PM Digital VP Clay … Read the whole story
by Mark Walsh
Call marketing technology provider Invoca on Tuesday announced closing $20 million in a third-round funding led by Accel partners and including prior investors Upfront … Read the whole story
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by Tyler Loechner
Integral Ad Science on Tuesday announced it has received Media Rating Council (MRC) accreditation for its ad verification technology. Integral is an ad technology … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Viewability is important, but it's on the brink of going mainstream. Why it matters and how to track it used can now be explained. … Read the whole story
COMMENTARY
by Uriah Av-Ron
If you're looking for the future, look to Seoul instead of CES. In this city, consumers were able to make mobile phone calls on … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Flurry says it saw some app categories more than double the number of user sessions in the last year. But messaging and social apps … Read the whole story