The Social Graf
by Erik Sass, Staff Writer
After a long delay, the Food and Drug Administration has finally released guidelines for social media marketing and advertising by pharmaceutical companies. Well, actually they're just draft
guidelines, distributed to … Read the whole story
by Mark Walsh
GM has returned as a Facebook advertiser with a campaign promoting the Chevrolet Sonic, and the social network wants to dispel any lasting perception … Read the whole story
by Gavin O'Malley
Glam Media on Tuesday named Jill Byron as its new senior vice president of marketing. Byron on Tuesday said her first priority is getting … Read the whole story
by Mark Walsh
Twitter has announced the ability for marketers to target ads more precisely on the site using customer email addresses or users' Twitter ID information. … Read the whole story
by Tanya Gazdik
Princess Cruises is taking a cue from its tagline, "Come Back New," with the launch of its first TV marketing campaign in 10 years. … Read the whole story
by Laurie Sullivan
Russian search engine Yandex will launch a feature integrating real-time posts from Facebook, and use the site's data to provide more relevant social-related search … Read the whole story
by Karl Greenberg
The ad, which is part of Jaguar's biggest campaign ever, introduces the F-Type through association with the idea that the British don't just make … Read the whole story
by Karlene Lukovitz
A multifaceted holiday campaign for Kahlua driven by a Pinterest-based sweepstakes and recipe/entertaining content engagement yielded strong results, according to the brand. The effort … Read the whole story
-
by Amy Corr
Jamba Juice named Finn Partners as its social media and public relations agency of record to bring its brand communication campaigns and its new whole … Read the whole story
COMMENTARY
by Ed Martin
Maybe I'm missing something, but I haven't noticed very much attention being paid by the media to the upcoming Syfy series "Opposite Worlds." It … Read the whole story
COMMENTARY
by Jeremy Ozen
OK, I'll admit it. After an exhausting year of traveling, I staycationed over the holidays. As a result, I spent a little more time … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Social commerce is becoming mainstream in e-retail, says the recently released Internet Retailer 2014 Social Media 500 report, as large and small retailers moved … Read the whole story