The Social Graf
by Erik Sass, Staff Writer
The value of traffic referred to retail sites by social-media platforms soared in the fourth quarter, with triple-digit percentage increases for sites like Tumblr, Twitter and Pinterest. Read the whole story
by Gavin O'Malley
Bring the brand orgy that is the Super Bowl to the ad capital of the world and sparks are going to fly. Typifying this … Read the whole story
by Wendy Davis
Facebook has been hit with a second potential class-action lawsuit accusing it of violating users' privacy by scanning their messages to each other. The … Read the whole story
by Laurie Sullivan
The National Security Administration (NSA) and its British counterpart pulls data from popular Android smartphone apps like Angry Bird and Google Maps, per the … Read the whole story
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by Wayne Friedman
Many Super Bowl research studies talk up all the interest in TV commercials, but a new study suggests the more obvious reason to watch: … Read the whole story
by Mark Walsh
Unable to compete with Orville Redenbacher in TV advertising, Diamond Foods brand Pop Secret in 2012 embarked on a series of experimental mobile and … Read the whole story
by Aaron Baar
MasterCard chief marketing officer Raja Rajamannar described the "Priceless Surprises" campaign as an evolution of the brand's longtime positioning of noting that while many … Read the whole story
COMMENTARY
by Judith Pryor
Last year, 10% of American internet users expanded to multiple online content platforms, and this trend is accelerating. For people like me working in … Read the whole story
COMMENTARY
by Mitch Burg, Op-Ed Contributor
January, the midpoint of the broadcast year, is the time when we begin the migration from focusing on this year's schedule to our first … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Secure or encrypted search queries may leave some marketers in the dark if they don't change the metrics and methods used to follow clicks … Read the whole story